Data Protection

Protection of your privacy is very important to us. Below you will find extensive information about how we handle your data.

1. Access data and hosting
You may visit our website without revealing any personal information. With every visit on the website, the web server stores automatically only a so-called server log file which contains e.g. the name of the requested file, your IP address, the date and time of the request, the volume of data transferred and the requesting provider (access data), and documents the request.
These access data are analyzed exclusively for the purpose of ensuring the smooth operation of the website and improving our offer. This serves according to art. 6 (1) 1 lit f GDPR the protection of our legitimate interests in the proper presentation of our offer that are overriding in the process of balancing of interests. All access data are deleted no later than seven days after the end of your visit on our website.

Third-party hosting services
Data are also processed by a third-party provider that we have engaged to render hosting and website presentation services on our behalf. This provider processes on its servers all data that are collected in the manner specified below when you visit our website or fill in forms made available for this purpose in our online shop. Data are processed on other servers only in the scope described herein. This service provider is based in an EU or EEA member state.

2. Data collection and use for processing the contract and for opening a customer account
We collect personal data that you voluntarily submit to us when you place an order, contact us (e.g. via contact form or by email) or open a customer account with us. Mandatory fields are marked as such because we absolutely need those data to perform the contract or process your contact request or open your customer account, and you would otherwise not be able to complete your order and/or create your customer account or send the contact request. It is evident in each input form what data are collected. We use the data that you disclose to us to perform the contract and process your enquiries according to art. 6 (1) 1 lit b GDPR. Upon completion of the contract or deletion of your customer account, any further processing of your data will be restricted, and your data will be deleted upon expiry of the retention period applicable under relevant regulations, unless you expressly consent to the further use of your data or we reserve the right to further use your personal data in the scope and manner permitted by law, of which we inform you in this notice. Your customer account can be deleted at any time. For this purpose you can either send a message to the contact option specified below or use the relevant function available in the customer account.

3. Transfer of data
We disclose your data to the shipping company in the scope required for the delivery of the ordered goods according to art. 6 (1) 1 lit. b GDPR. Depending on the payment service provider you have selected during the ordering process, we disclose the payment details collected for order processing purposes to the bank commissioned to handle the payment and, as the case may be, to the payment service provider commissioned by us or to the selected payment service. Some of those data are collected by the selected payment service providers themselves if you open an account with them. In such a case, during the ordering process, you must register with your payment service provider using your access data. In this respect, the privacy notice of the relevant payment service provider applies.

4. Use of an external merchandise management system
We use a merchandise management system in the course of order processing for the purposes of contractual processing. For this purpose your personal data as collected in the course of the order will be sent to plentymarkets GmbH, Bürgermeister-Brunner-Straße 15, 34117 Kassel, Germany

5. Email newsletter

E-mail advertising if you subscribe to the newsletter
If you subscribe to our newsletter, we will regularly send you our e-mail newsletter based on your consent according to art. 6 (1) 1 lit a GDPR, using the data required or disclosed by you separately for this purpose.

You may unsubscribe from the newsletter service at any time. For this purpose you can either send a message to the contact option specified below or use the opt-out link in the newsletter. Upon unsubscription, we will delete your email address unless you have expressly consented to the further use of your data or we reserve the right to further use your personal data in the scope and manner permitted by the law, of which we inform you in this notice.

The newsletter is sent to you by our service provider who processes data on our behalf and to whom we disclose your email address. This service provider is based in the US and is certified to the EU-US Privacy Shield. The current certificate can be looked up here. Based on this agreement between the US and the European Commission, the latter has recognized entities certified to the Privacy Shield as those ensuring an adequate level of data protection.

6. Integration of the Trusted Shops Trustbadge
We have integrated the Trusted Shops Trustbadge on this website in order to display our Trusted Shops Trustmark and offer the Trusted Shops products to customers after placing an order.
This serves the protection of our legitimate interests in the optimal marketing of our offer according to art. 6 (1) 1 lit f GDPR that are overriding in the process of balancing of interests. The Trustbadge and the advertised trust badge services are offered by Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne, Germany.

With every use of the Trustbadge, the web server automatically saves a so-called server log file which contains e.g. your IP address, the date and time of the request, the volume of data transferred and the requesting provider (access data), and documents the request. Those access data are not analyzed and are automatically overwritten no later than seven days after the end of your website visit.

Other personal data are transferred to Trusted Shops only if you decide to use or have already registered to use Trusted Shops products after placing an order. In such a case, the contract concluded between you and Trusted Shops applies.

7. Cookies
To improve the user experience on our website and enable you to use its certain features in order to show suitable products or conduct market research, some pages of this website use the so-called cookies. This serves the protection of our legitimate interests in the optimized presentation of our offer according to art. 6 (1) 1 lit a GDPR that are overriding in the process of balancing of interests. A cookie is a small text file which is stored automatically on your end device. Some of the cookies we use are deleted after you close the browser session, i.e. when you close the browser (that’s the so-called session cookies). Other cookies are stored in your end-user device and enable us to recognize your browser when you visit us again (persistent cookies). To check the cookie storage period, you can use the Overview function in the cookie settings of your web browser. You can configure your browser for it to inform you whenever a page uses cookies and decide on a case-by-case basis whether to accept or reject the cookies on a given website or generally. Every browser has a different policy for managing the cookie settings. The browser’s policy is described in the Help menu of every browser and explains how you can change your cookie settings. To find out how to change the settings in your browser, see the links below:
Internet Explorer™: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
Safari™: https://support.apple.com/kb/PH21411?locale=de_DE&viewlocale=en_US
Chrome™: https://support.google.com/chrome/answer/95647?hl=en&hlrm=en
Firefox™: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Opera™: http://help.opera.com/Windows/10.20/en/cookies.html

Please note that disabling cookies may limit your access to some features of our website.

Google Double Click
In connection with the use of Google Analytics, Google uses the so-called Double Click cookies which enable recognizing your browser whenever you visit other websites. The information generated by cookies about your visit of this website will be transmitted to and stored by Google on servers in the United States. As IP anonymization is enabled on this website, some parts of the IP address will be masked within the area of member states of the European Union or other parties to the Agreement on the European Economic Area before sending. Only in exceptional cases is the full IP address sent to a Google server in the USA and masked there. Google will not associate your anonymized IP address, transmitted from your browser through Google Analytics, with any other data held by Google.

Google will use this information to analyze how you use the website and tailor ads to be displayed to you, to compile reports about your website activities and ads for advertising providers and to provide other services related to the use of the website and the Internet. In addition, Google may transfer this information to third parties from time to time if this is required by the law or if third parties process such data by order of Google. Google will however not associate your IP address with any of other data held by Google.

You may disable cookies used by Google; for this purpose, go to Google ads settings. Alternatively, you may disable third-party cookies; for this purpose, go to the opt-out page of the network advertising initiative. You may also disable installation of cookies by making appropriate settings in your browser; please note that in this case not all website features may be fully accessible to you. For more information on Google privacy policy click here.

Using of Google (Universal) Analytics for web analytics
For the purpose of website analytics, this website uses Google (Universal) Analytics, a web analytics service provided by Google LLC (www.google.com). This serves the protection of our legitimate interests in the optimized presentation of our offer that are overriding in the process of balancing of interests. Google (Universal) Analytics uses methods, like e.g. cookies, that enable an analysis of your use of the website. The information collected automatically by cookies about your use of this website is as a rule transmitted to and stored on a Google server in the United States. At the same time, as IP anonymization is enabled on this website, the IP address will be shortened before being transmitted within the area of member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address will be sent to a Google server in the USA and shortened there. Generally, Google does not associate the anonymised IP address, transmitted from your browser through Google Analytics, with any other data held by Google.

The Google LLC is headquartered in the USA and is certified to the EU-US-Privacy Shield. You will see the up-to-date certificate here. Based on this agreement between the USA and the European Commission, the latter has recognized entities certified to the Privacy Shield as those ensuring an adequate level of data protection.

You may prevent the data generated by cookies and related to your use of the website (incl. your IP address) from being recorded and processed by Google by downloading and installing the browser plugin available through the following link: http://tools.google.com/dlpage/gaoptout?hl=de

Alternatively to the browser plugin, you may click this link, to prevent Google Analytics from recording your data on this website in the future. In this process, an opt-out cookie will be stored on your end-user device. If you clear your cookies, you will have to click the link again.

Use of Google AdWords conversion tracking
This website uses the online advertising programme, “Google AdWords”, and, as part of Google AdWords, conversion tracking provided by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use the Google Adwords service to draw attention to our attractive product ranges with the help of advertising material (so-called Google Adwords) on external websites. In relation to the data from the advertising campaigns, we can determine how successful the individual advertising measures are. We thus pursue the interest of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs.

The cookie for conversion tracking is set if a user clicks on an Adwords ad placed by Google. Cookies are small text files, which are stored on your computer system. These cookies lose their validity after 90 days as a rule and are not used for personal identification. If the user visits particular pages on this website and the cookie has not yet expired, we and Google can tell that the user has clicked on the ad and was directed to this page. Every Google AdWords customer is given a different cookie. Cookies cannot therefore be tracked through the websites of AdWords customers. The information collected with the aid of conversion cookies is used to create conversion statistics for AdWords customers who have opted for conversion tracking. The customers find out the total number of users who have clicked on their ad and were directed to a page with a conversion tracking tag. They do not receive any information, however, from which users can be personally identified. If you do not want to participate in tracking, you can block this usage by disabling the Google conversion tracking cookie on your Internet browser under user settings. In this case you will not be included in the conversion tracking statistics. We set Google Adwords based on our legitimate interest in targeted advertising pursuant to Art. 6 Para. 1 f of the GDPR.

Google LLC based in the USA is certified for the US-European data protection agreement, “Privacy Shield”, which ensures compliance with the data protection level applicable in the EU.

You will find further information about the Google data protection provisions under the following web address: http://www.google.de/policies/privacy/
You can disable cookies for ads preferences permanently by preventing this through a corresponding setting in your browser software or by downloading and installing the browser plug-in available under the following link:
https://support.google.com/ads/answer/7395996

Google AdWords remarketing 
We use Google AdWords to advertise our website in Google search results and on third-party websites. For this purpose, when you visit our website, the so-called remarketing cookie of Google is set on your browser, which allows the automatic displaying of interest-based advertising using a pseudonymous cookie ID and information about your website visits. This serves the protection of our legitimate interests in the optimal marketing of our website that are overriding in the process of balancing of interests.

Any data processing that goes beyond that scope takes place only if you have allowed Google to associate your web and app browsing history with your Google account and to use information from your Google account to personalize ads that you see across the web. If, in such a case, you visit our website while being signed in to Google, Google will use your data together with Google Analytics data to build and define audience lists for cross-device remarketing. For this purpose, Google will temporarily join your data with Google Analytics data to build audiences.

Google AdWords remarketing is offered by Google LLC (www.google.com). Google LLC is headquartered in the USA und and is certified to the EU-US-Privacy Shield. You will see the up-to-date certificate here. Based on this agreement between the USA and the European Commission, the latter has recognized entities certified to the Privacy Shield as those ensuring an adequate level of data protection.

You can disable the remarketing cookie via this link. In addition, you can obtain information about the setting of cookies from the Digital Advertising Alliance and accordingly adapt the settings of your browser.

8. Social media plugins
Youtube video plugins
We have embedded third-party content on our website. This content is made available by Google LLC (“Provider”).
Youtube is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (”Google”).

In respect of Youtube videos which are embedded in our website, we have enabled the privacy enhanced mode. This means that Youtube does not collect or store information about visitors unless they play the video.
Embedding the video serves the protection of our legitimate interests in the optimal marketing of our website according to art. 6 (1) 1 lit f GDPR that are overriding in the process of balancing of interests
To find out more about the purpose and scope of collection, further processing and use of the data by the Providers, and to learn about your rights in this respect and how you can customise your browser to better protect your privacy, please see the data privacy policies of Google.

9. Sending rating reminders by email
Rating reminder by Trusted Shops
If, when or after placing your order, you have given us your express consent to doing so according to art. 6 (1) 1 lit a GDPR, we will use your e-mail address to email you a rating reminder. You may revoke your consent at any time by sending a message to the contact option specified below.

10. Contact possibilities and your rights
You are entitled to be obtain free-of-charge information concerning data stored about your person and, as the case may be, to correct, restrict the processing, enable the portability of, or delete those data.

If you have any questions about how we collect, process or use your personal data, want to enquire about, correct, block or delete your data, or withdraw any consents you have given, or opt-out of any particular data use, please contact us directly using the contact data provided in our imprint.


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Right to object

If we process personal data as described above to protect our legitimate interests that are overriding in the process of balancing of interests, you may object to such data processing with future effect. If your data are processed for direct marketing purposes, you may exercise this right at any time as described above. If your data are processed for other purposes, you have the right to object only on grounds relating to your particular situation.

After you have exercised your right to object, we will no longer process your personal data for such purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims.

This does not apply to the processing of personal data for direct marketing purposes. In such a case we will no longer process your personal data for such purposes.

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